The platform is rolling out a new feature that allows them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the service disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global release. This shift coincides with a rise in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site only show content made by AI. A considerable share of this content is considered “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we want to give people the option to increase or decrease of that, according to their own likes,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its app labeled as artificially created. Collectively, over 100 mn videos are submitted to the platform daily, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the level of AI-generated videos they view by opening the content preference setting in the application and picking AI-made media. Additional categories that are already be controlled under the tool cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies mandate content makers to identify lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the app will henceforth apply an artificially created tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to deter users from seeking to bypass the tagging system.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for specialists and groups to create learning resources about ethical AI use. This initiative will support non-profit groups focused on training computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over intentions to lay off a large number of safety staff in the UK. TikTok is planning to cut hundreds of positions in its trust and safety team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content handled by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
